One of the biggest trends in business is the desire
a company's website internally.
A Content Management System (CMS) is changing the
companies manage their websites.
I am offering a customizable, powerful, easy-to-use,
website content management solution that empowers
take an active role in managing web content and
their online strategies.
streamlined site management, automated workflow
and supported collaboration is what is hot nowadays.
Regardless of what business you are in, there are
ways you can and should be using the power of the
Internet to improve your competitive position. Your
company's website and online marketing programs are
critical factors for the future of your business,
and far too important to address as an afterthought.
Your website has to be part of your overall
marketing strategy. There are levels of
interactivity you can have with your clients that
only the Internet can offer. Most company websites
offer 'brochureware' and miss the opportunity to
enlist interaction with clients and or prospects.
The Internet is not just a medium, it's a channel.
People are not just viewing websites they are
looking to e-mail customer service, check weather,
track shipments, research purchases, take training,
investigate trends, compare prices, and place
orders, etc. Just like a
professional web design firm I like
to offer solid
ideas to you that will result in your website
growing your business in a substantial way.
are often separated into Marketing Databases
and Operational Databases. A Marketing Database is used to
manage your prospect information such as
database keeps track of each prospect and what that
prospect is either interested in or has purchased.
A database can
also be operational such as a database-driven
This information is used to build relationships with
cross sales, up sales, reactivations and new
Marketing Databases are easily exported to labels,
envelopes or a
print company for such things as direct mail
Online Marketing Databases can even introduce
automated responses to frequently asked questions,
product support or
requests for information. Online databases are used
as electronic newsletters in campaigns designed to
loyalty or increase sales.
web catalog or a point-of-purchase system.
An operational database is often used to take orders
and fulfill them.
It keeps track of inventory and payments and likely
credit card payments.
Whether the database project you have in mind is
marketing focused or operational in nature, I have
the knowledge, experience, expertise
and creative talent
to make this your most effective marketing tactic.
Websites nowadays go beyond simple HTML.
Additional programming is often required to add a
level of interactivity that is expected by today's
sophisticated online users.
and more are all a part of
the online experience.
I am specialized in programming as it relates to
This programming includes
languages such as PHP and MySQL.
you have a website and require programming to
bring this site to
a new level I can provide
interest is your success.
I am maintaining all the
skills and talent in-house to efficiently
and achieve your programming objectives
Don't let the technology get in the way of
communicating with the
consumer. Simply having a website doesn't guarantee
You still have to communicate your message so that
be perceived as have tremendous meaning and value to
your web visitors. Marketing is the key!
Unfortunately, website marketing has become reduced
to 'getting hits'. Yes, you need people to find you
in reality, website marketing is so much more.
- You need these
people to be qualified.
- You need to make sure your online advertising is
with your offline strategy.
- You need to extend your brand campaign and attract
your target audience.
- You need to define success.
- You need to communicate a compelling offer.
- You need to minimize gimmickry (because you can't
annoy consumers into buying your product).
- You need to make it easy for your internet visitors
information or take action.
- You need to support direct sales with enhanced
- You need to upsell.
I can help you achieve maximum performance and sales
from your online presence.
The opportunity exists for your company to implement
webpresence that will have immediate benefits for
bottom line and create powerful long-term
your most desired customers and prospects.
e-commerce to your website is an excellent use
When first looking at e-commerce you need to
determine how you
plan on accepting payment.
You need to
address the number of products you will have on
your website and the costs of shipping these items.
Your site will have to be professional looking, user
should allow visitors the ability to search for
items as well as
browse categories of items.
You will need to
source decent images of the products you plan
on selling online because if buyers are not going to
able to see
the products in person then they will at least
expect quality images
to look at.
You will need a
merchant account with the bank. You will need to
make sure you are 'securely' capturing (and storing)
customers personal information as well as credit
card info. You will need to address the issue of
I can help you setup an online shopping cart,
payment processing, and develop a complete
for your company
Microsoft Office Integration
technologies of Microsoft Office added to your website is an
excellent solution to acces your data using Internet
with your databases, worksheets an office templates
is a trend that is growing rapidly.
Using your office on the internet as well as mobile
corporation the ability of full advantage of your
business at any time.